Digital Marketing & Ecommerce Manager

UK-London
Job ID
2017-2290
# of Openings
1
Category
eCommerce
Salary
c£40-45k + benefits
Type
Permanent Full-Time

Overview

As Digital Marketing & eCommerce Manager, you will be responsible for implementing the Digital and Marketing strategies and campaigns for this contemporary US menswear label about to launch in the UK.  The ideal candidate will have a minimum 5 years’ experience in Digital Communications & Marketing including website content management (Shopify) and buying, copywriting & SEO, marketing communications and social media marketing. This opportunity will suit someone with an entrepreneurial mindset who would love the opportunity to work for an inspiring emerging menswear brand.

Responsibilities

Customer Retention

  • Manage the segmentation of customer data.
  • Drive the marketing and loyalty campaigns around the tiers of customers.

eCommerce Management

  • Manage functionality of the transactional website, (Shopify).
  • Point of contact for potential external partners; Digital Developers, Warehouse, Affiliates, and any other contractors, ensuring coordination is running smoothly and any problems are ironed out, including site and other digital tools functionality.
  • Manage eCommerce orders through to fulfilment.
  • Oversee Customer Service with 3PL warehouse and manage directly for social media channels mainly Facebook.
  • Update website policies and resolve any issues related to the website usage, orders, shipping. 

Sales Planning & Photography

  • Managing the sales campaign and discounts ensuring the brand is aligned with competitors.
  • Coordinating shoots with the Creative Director, select photos for the website.

Copywriting & SEO

  • Manage all web content including imagery, product descriptions, content and blog.
  • Work closely with the Creative Director to manage and update the content schedule monthly.
  • Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that the process adheres to SEO best practice.
  • Merchandise the online offer.
  • Optimise and improve the online customer experience to maximise conversion.
  • Coordinating SEO across the site from products, categories, pages and social media.
  • Identify SEO possibilities for growth and implement, including reviewing the AI and ensuring the site is adhering to best practice.

PPC & Digital Advertising

  • Drive agency performance on paid media channels, including setting CPA targets and weekly budget lay downs and reviewing performance on a weekly basis
  • Set and run the campaigns and adjust accordingly.
  • Brief digital marketing agency providing content and artwork for paid media channels.
  • Manage and coordinate affiliates.

Email Marketing

  • Manage Mail Chimp platform. 
  • Propose quarterly email calendar in line with business calendar.
  • Schedule email marketing activity, creating emails for week ahead in line with calendar.
  • Email marketing performance reporting.  

Social Media Marketing

  • Act as Manager/Editor of Facebook channel and strategize with the Freelance Stylist regarding Instagram.
  • Devise the weekly social media editorial calendar. 
  • Create trackable content using Google Analytics Tools.
  • Monitor content performance daily.
  • Work to maximise engagement and followers.
  • Engage with brand stakeholders, social media influencers, clients, and potential stockists on social media.
  • Work directly with the Creative Director and Brand Director to highlight key collaboration partners.  

Analytics & Reporting

  • Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.
  • Identify ways to drive traffic, conversion, customer retention and overall online improvements.
  • Email marketing performance reporting.
  • Constant monitoring of the eCommerce industry best practice and strategy planning.
  • Monthly social media reporting.

Qualifications

  • Digital Marketing & eCommerce Manager with a minimum 5 years’ experience working in a similar role for a small growing fashion brand.
  • Experience driving digital sales through proven online strategies.
  • Experience identifying improvements based on consumer feedback to improve customer experience. 
  • Excellent communication skills able to work effectively cross-functionally understanding priorities and workload of other departments within the business.
  • Good organizational skills and ability to work to deadlines. 
  • Computer savvy including Shopify, Word, Excel.
  • Articulate and professional, confident in liaising with people at all levels.
  • Proactive with strong attention to detail.
  • Positive team player.
  • Flexible attitude.

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