• Marketing & PR Consultant

    Job Locations UK-London
    Job ID
    2018-2350
    # of Openings
    1
    Category
    Marketing
    Salary
    £ In line with experience
    Type
    Freelance
  • Overview

    As Marketing & PR Consultant, you will be working closely with the Brand Director, Creative Director and Digital Marketing Consultant to increase brand awareness across all channels creating traditional and online marketing initiatives and campaigns for this growing contemporary women’s fashion brand. The ideal candidate will have immediate availability along with a minimum 5 years’ experience in Fashion Marketing with a proven track record in building brand awareness with key influencers, harnessing the power of social media and through traditional routes including fashion publications and global boutique hotel alliances.

    Responsibilities

    • Lead and deliver the global brand marketing and PR strategy through all channels of marketing activity – Advertising, Campaign Imagery and Press.
    • Manage the overall communication and marketing strategy and ensure cohesive implementation globally across all touchpoints.
    • Develop compelling marketing programmes, communication and PR strategies which support brand objectives in each respective market to drive sales and brand awareness.
    • Pitch and secure features and product placements in top-tier print, digital and broadcast outlets.
    • Devise an inspirational and creative marketing approach to promoting the profile of the brand and build and manage relationships, both internally and externally with appropriate stakeholders, suppliers and third parties.
    • Oversee and initiate strategic partnerships, events and brand collaborations, taking full ownership of the brand narrative, acting as the brand guardian at all times.
    • Direct all internal and external communication driving impactful initiatives.
    • Develop and nurture influencer relationships and maintain and build connections with journalists.
    • Support seasonal press and VIP events.

    Qualifications

    • Marketing & PR Consultant with a minimum 5 years’ experience driving in contemporary or luxury fashion specialising in womenswear.
    • Well-connected in the media world and with influencers with an intuitive grasp of the contemporary fashion market.
    • Experience in driving original thinking in communicating the marketing and communications strategy.
    • Demonstrable ability to be proactive with a hands-on approach.
    • Passion for helping build brands and see them flourish.

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