• Commercial Director

    Job Locations UK-London
    Job ID
    # of Openings
    £ in line with experience
    Permanent Full-Time
  • Overview

    The Commercial Director is responsible for growing revenue across all sales channels in a profitable and sustainable way. The successful candidate will have a minimum of 10 years’ experience in luxury fashion specialising in Women’s Ready-to-Wear and Runway fashion, ready to step from management to director level.


    • Plan, implement, develop and control sales short and long-term strategy in order to achieve company targets for retention, growth and profitability
    • Drive business development and expansion strategies to strengthen the brand’s market position.
    • Ensure Sales Plans are set and adhered to by all markets and channels, and that Sales Plan is consistent with overall company Business Plan.
    • Evaluate and execute new business opportunities whilst working with key internal stakeholders (marketing, creative, finance, etc.).
    • Work with the Creative Director to offer strategic guidance to achieve desired results in product (range, pricing, quality of make), while ensuring that timelines and budgets are met. Provide constant feedback and advice to the Design team regarding commercial reality of collection and products.
    • Work with Creative Director and Product Development team to ensure the structured and successful launch of new product categories.
    • Work with Marketing and the Creative Director to develop and oversee effective marketing strategies to establish and grow brand awareness and consequently boost sales.
    • Manage and strategically analyse the product offering. Benchmark pricing and assist on the merchandising of the range. Lead pricing strategy for all product, with support from Finance team.
    • Plan, manage, and launch seasonal ranges in all markets within agreed timescales and budgets.
    • Consider showroom requirements as brand grows, and implement displays, location changes, etc as appropriate. Manage the showroom and look book campaigns.
    • Oversee timely and accurate forecasting on bookings, sales, and returns.
    • Produce regular selling reports during market to feedback relevant data to the Design team and management.
    • Ensure the Sales team are communicating the product features and the overall collection themes correctly.
    • Develop strong business relationships, and influence, with the leaders of key stockists and ensure opportunities for growth are maximised.
    • Travel extensively to promote brand in key regions and understand brand perception and opportunities.
    • Enter high level negotiations with large department stores in strategic locations to ensure wholesale sales targets are met, considering corners, installations as per Sales Plan.
    • Source potential partners, consultants and contacts who can assist with branding, image and execution of shop corners, franchise stores and own retail outlet.
    • Work with Management team to ensure consistent and appropriate brand image.
    • Oversee Marketing team ensuring cohesive use of sales trips, social media initiatives, press days etc, providing brand exposure for maximum number of sales channels.
    • Manage a team of 4 (two Senior Sales Executive, Sales Logistics Assistant and eCommerce Manager).
    • Recruit, train, manage, lead and retain team members as required.  
    • Oversee Wholesale distribution and logistics, working with production to optimise delivery times.
    • Research and consider regional need for agents and distributors and develop contacts to implement where appropriate.
    • Establish and build high-level profitable business relationships, developing role as ‘second’ face of the brand, after the Creative Director
    • Articulate vision of sales growth to the team, providing drive and leadership in achieving that vision.
    • Develop business network to identify specific new business prospects/partners that support overarching company strategic priorities.
    • Responsible for overseeing and presenting research findings, market analysis, strategic direction and product requirements.
    • Support the Creative Director on miscellaneous projects that contribute to innovation, marketing, public relations, branding, etc. as appropriate.


    • Head of Sales or Commercial Director with a minimum 10 years’ experience and proven track record in Women’s luxury RTW and Runway fashion working for leading fashion houses.
    • Excellent global market awareness across all channels.
    • Strong commercial acumen with the ability to plan strategically and present new ideas.
    • Strong relationship builder and self-starter.
    • Clear and confident communicator.
    • Results focused.
    • An inspirational leader and manager with a positive spirit.
    • Exceptional negotiation and problem-solving skills.
    • Dedicated, hardworking and committed willing to invest long term.


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