• PR & Marketing Manager

    Job Locations UK-London
    Job ID
    2018-2415
    # of Openings
    1
    Category
    PR
    Salary
    c£30-45k + benefits
    Type
    Permanent Full-Time
  • Overview

    The PR & Marketing Manager is responsible for ensuring delivery of a curated vision supporting all channels working closely with external agencies in the UK and US on behalf of this established luxury Fashion Week brand.  The ideal candidate will have a minimum of 5 years’ PR & Marketing experience including PR and brand communications and social media marketing.

    Responsibilities

    • Coordinate the brand PR and marketing strategy through all channels of marketing activity – eCommerce, Advertising, Campaign Imagery and Press working closely with external agencies.
    • Develop compelling marketing programmes, communication and PR strategies which support brand objectives in each respective market to drive sales and brand awareness.
    • Ensure cohesive implementation across all touchpoints.
    • Pitch and secure features and product placements in top-tier print, digital and broadcast outlets.
    • Devise an inspirational and creative marketing approach to promoting the profile of the brand and build and manage relationships, both internally and externally with appropriate stakeholders, suppliers and third parties.
    • Oversee and initiate strategic partnerships, events and brand collaborations, taking full ownership of the brand narrative, acting as the brand guardian at all times.
    • Coordinate all internal and external communication initiatives, driving impactful and comprehensive media relations and PR programmes though effective agency management.
    • Oversee and motivate external agencies in the UK and US in the execution of the PR agency strategy.
    • Develop and nurture influencer relationships and maintain and build connections with journalists.
    • Support seasonal show planning, press and VIP events.
    • Manage all Press/Media events and budgets accordingly, approve and co-ordinate all press releases with PR agencies.

    Qualifications

    • PR & Marketing professional with a minimum 5 years’ experience in luxury fashion.
    • Experience working with WRTW Fashion Week brands.
    • Ability to further develop the global marketing and communications strategy.
    • Excellent written and spoken communication skills.
    • Proactive and flexible team player with a strong sense of initiative.
    • Ambitious and results driven

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